A music video is a short film that uses a song and images as a type of promotion for the artist. They are used as a marketing device to promote sales of a artists song.
History of music videos
Music videos were originally known as illustrated songs where a series of images were set to the same time as a live performance; this was introduced in 1894 by sheet music publishers Edward B. Marks and Joe Stern. This was a big step towards the music videos we know and love today. In 1926 the arrival of 'talkies' meant many short music films could be produced. Music videos started to get popular due to shows in Australia such as Countdown and Sounds which were launched in 1974. Russel Mulcahy was approached to make music videos in Australia and relocated to the UK in the 1970's where he made the famous music video 'video killed the radio star' by the Buggles which was the first played music video on MTV in 1981. In 2005 the internet was introduced to youtube which allowed a broader audience to listen to new music songs as MTV is exclusive to digital television which not everyone has. Youtube also records the number of hits a song gets and in 2010 it saw Lady Gaga's 'Bad Romance' as the most viewed music video.
MTV
MTV (music television) was launched on the 1st of August 1981 in the US and was promoted as a 24/7 music channel. They use the slogan 'I want my MTV' to intice their target audiences. It was now easier to record songs on inexpensive equiptment and also made promotion videos which MTV could fulil its 24 hour music channel. MTV became increasingly popular and saw the rise of sister channels such as MTV Dance, MTV Music, MTV Bass, MTV Hits, MTV Rock, MTV Classic and VH1. As well as this MTV is also famous for its award shows such as The MTV music video awards and the EMA's. The different channels that MTV produce meant they could pick up the niche market and make each channel specific to its market segments. This allowed the orignal MTV to now produce television programmes such as The Hills, and Jersey Shore that have proved very popular.
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