Saturday 3 December 2011

The Pitch

Before we went to London we decided to make a poster showing what sort of places we would like to visit and where abouts we needed to go. This would make it easier when we went there as London is a huge place. Below is a picture of what we created.


Here are some key images of Camden for our music video.



Why London?
We chose to film our music video in the town of Camden in London, we thought it was appropriate here as there is easy tube access and busy streets which give off the type of atmosphere we want to create.
What in particular appeals to us here?
Camden is famous for its busy market and graffiti art, the busy street will allow us to create a 'no escape' atmosphere, making our actor Jake look scared and wanting to get away. The busy street also allows us to blend in with the crowd for when we want to create a scene for example bumping into Jake as we can not do this with a person we do not know in London. In our music video we have several scenes where we will speed up the passers by to create a sense of time moving quickly. The popular town of Camden will allow us to do this. We also have incorporated ally ways into the music video and there are various places with graffiti which we can use. The lighting in Camden is vibrant especially at Christmas time where lighting will be strong and colourful, this will allow us to see facial expressions to portray the real emotion shown by the characters.
What is the music video about?
- Our music video consists of two main characters one being an 18 year old indie looking male and the other an 18 year old small and petite girl.
- The music video is based in London where the male character will be seen walking out of the tube station, as he walks down the street he finds himself in an alley to get away from the busy street. However he finds himself met with a girl (who will be dressed to look mysterious). The audience do not know this yet, but this is the males stalker. It soon becomes clear in the rest of the video where the female is present in almost every scene to show her obsession with the male.
-To convey the obsession for the chorus we will make a wall of pictures of the male (Jake) which the female has created (Emily). This makes it clear to the audience that Emily is obsessed with Jake.
-The fast tempo of the song has allowed us to use fast editing at some points of the music video. One of these points is when the scenes change from a picture of Emily to a picture of Jake quickly. For the audience this should create an ominous atmosphere and really emphasize the obsession.
What emotions will be portrayed in the music video?
The lyrics in Flux do not really give anything away. By this I mean that it is not obvious as to what the lyrics mean. This meant as a group we had to decide on what we thought the lyrics portrayed. Using key words in the lyrics such as 'Despair' and 'Romance' we came up with our stalker idea.
The types of emotions we need to create are...
- Paranoia
- Despair
- Anger
- Loneliness
- Confusion
- Mystery


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