Final Digipack

Album 1

Album 2

Cover Art Construction

Album Construction

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Magazine Advert Construction

By looking at other magazine adverts we took several ideas to make our own and also incorporated our own designs. The overall consensus was to take screen grabs from our music video chorus and make them smaller and place them in different patterns over the page. This was a long process as we had to transform and crop each image and make them all the same size. Half way through doing this we decided to take an idea from Jessie J's magazine advert shown in a previous post. The idea was the make the second half of the page black. This matched with the current images on the pages as there were elements of black in the grabbed pictures.

Using Da Font we identified the correct font which matched closely to Bloc Party's type face on their album covers; underneath this is the album name which has been created in the same font but thinner. This way new and existing audiences can clearly see which is the band name and which is the album name. Using similar text to that of Bloc Party meant we could create the same mode of address which audiences could easily identify and link with the band. The masthead on the advert clearly identifies which band is being promoted. This typeface is also used on our album cover to create a unified house style and link our album and advert across the media platforms.

Once we had made the first half of the advert we had to being promoting the album, we did this by putting on reviews from music companies and newspapers such as NME, The Guardian and MTV. If bands are reviewed by well known companies such as these it helps to sell them as people respect the opinion of these companies. This promotional device is key in helping to sell albums. As well as a review we also put a star rating which can clearly be seen, we decided to use 5 and 4 star ratings in order to help sell more albums. If the album is rated highly then more people are likely to buy the album. To create some differentiation within the magazine advert we decided to change the font of the review to 'exibition' which was a tall elegant font which when researching we found that most magazine adverts did use this kind of font for reviews which made ours seem much more realistic.

When creating the magazine advert I used over 60 layers, this way it was easier to move individual pictures and text which were on the advert without affect any of the other graphics on the advert.
Looking at Rhiannas music advert we saw that she used an image of her album on her poster so we decided to also use this to help promote our album. All images featured on our album and advert were all taken from our music video to help promote it and link all three media platforms together.

The last thing to put on our magazine advert was record companies which are usually always featured on a magazine advert. I googled Bloc Party's record labels and used Atlantic and Wichita records to create realism for the advert. We also added in a website for the band where audiences can find more information.

We decided to make two album covers as our original album did not have that many links to our poster. Even though we have made two it is not unusual as bands such as Cold Play do have different album covers for the same album.

First magazine advert

This advert has the image of the album cover on the front as it looks different from our poster, this way audiences will recognize what the new album looks like.

Second magazine advert

This is the second magazine advert, we have removed the picture as the second album cover is of the first half of the poster image and therefore audiences will recognize what the album looks like.

Magazine adverts can also be used as posters; below I have distorted an image on photoshop and placed it at a bus stop where new albums can be advertised.

Cover Art

When we filmed in Camden we filmed by Camden lock where we found some beautiful lighting under a bridge. We also took pictures here and found that this had real potential to be our cover art considering Bloc Party are known for using locations as their album and single covers. However our filming in Camden was not up to scratch and so in our final music video we hardly had any footage of this location so it might have confused our audience if we had used this cover art as it had no relation to our video. We decided to use an image from our music video which will show the relation between our media products. As well as an image we had to think of an album name to go with the cover art design.

This is the layout our CD album must adhere to. We need four separate images to cover this, one for the front back and two for the inside.

Here is what our two album artworks would look like on a real album. I did this by placing our album images into photoshop, free transforming them and then distorting them to fit size of the CD album. This gave a 3D effect to the album in which we had created.




 

Album Research

The album we came up with was Escape, we felt this was similar to Bloc Party's current albums such as Intimacy. Before constructing our cover art we had to research into current albums to look at conventions so that our CD album looked like a real media product. Some of the conventions we found were that the band or artists names are featured on the front of the album and also an image of the artist or band or fancy album works or pictures.

Here is an example of a front cover from the band the Hoosiers who are part of the indie genre. They use the colour scheme of red and white here and you can clearly see the band and album name, the band use this text on all of their albums as it creates a unified house style and a mode of address that makes them easily identifiable by fans and new audiences. For the cover art they continue to use the red colour scheme and have created a cartoon like design. Having listening to the hoosiers and watched various music videos this type of album fits the personality of the band.

This is the inside of their album it again continues to use the red colour scheme which creates the same house style through and each item compliments the other. If these we to be separated you could tell that they belonged together, which is what we would like to achieve in construction our album. They have included an image of the band on the inside page and used similar images from the front page for an image border. The CD has a plain simple design with the band and album name. The image behind the CD is also simple and consists of a red background.

Finally this is the Hoosiers back page of their album. Again they use the red colour scheme as seen in the other elements of the album. The use a similar design to the front of the album cover with the cartton design around the edge. In the middle they have a song list of the songs included in their album, this is a key convention that all music albums will have. Lastly a bar code is also included and so it is important that we also use this same technique.

Here is a layout design of how we want our album covers to look like. For the front page we will feature a close up image of our artist and place the band name and album name in the top right hand corner. For the back page we will place a similar image but with his eyes closed. We feel this compliments the album as he has his eyes open on the front and eyes closed on the back. The CD cover will simply have the band name on it. The inside page will feature some images of the characters seen in the music video. The album will also have the same colour scheme throughout in order to create the same house style.

Music Adverts

For our axillary task we also needed to research into different music posters as we have to make one our selves to promote the artists album. Looking at different music adverts gave us an insight in how we should create ours.

Rhianna has used a similar colour palate throughout her poster to create a unified house style. At the bottom of the poster there is a banner that promotes the album and also has an image of the album so that is it easily recognizable. This helps to promote her album and help to sell albums which is important for the artist. As well as this she also has a large image of her self on the poster so again people can easily recognize that this is her.

Cold plays poster is in a similar design to their album art work. The use of graffiti is used as their album as so when people see this advert they can link the two together. It has a release date information to allow audiences to know when they can get it or they can pre order it on iTunes. The colour of the advert really stands out and the use of a white outline on the album name is emphasized on the coloured background. It is important for audiences to easily recognise album names and for them to be drawn to it in order to sell albums.
Noah and the whales also use the same image on their album, this helps to link to two platforms together. This poster includes ratings which are a key feature of magazine adverts. The use of ratings acts as a promotional device and will encourage customers to buy the CD. Consumers will buy things that have been highly rated. The style of advert reflects the bands genre for example this is an indie style band and the use of a camera and pale colours reflects this.
This adverts image compliments and amplifys the album name. The audience see the album is called 'lights' and also see a similar image. Again ratings are used here and business icons such as record labels are placed down the bottom of the page. This creates awareness of the artists promoters.

All these posters show the albums name, the artist, a picture of the artist, some of the songs included, reviews and small business icons towards the bottom of the posters. In order for ours to look realistic we have to use the same conventions of a music poster.

Evidence of Editing

Editing our video was a very time consuming process. With our first video we had to render it every time we moved something due to the fact we had an SD camera. An image of rendering can be seen below, when the red line appears over the time line this means you have to render it in order to preview it. Once you click render a box appears with a percentage telling you how long the process will take.

Using the video camera speed up the process of our editing as we did not need to render very much and therefore could focus on other elements of our music video such as transitions and timings which were much more accurate.

When editing the video we had to decrease the volume of the clips that we had filmed in order to hear the back in track.

Here is an usual link showing a video on you tube that taught us how to change the colours of our music video.

http://www.youtube.com/watch?v=zLyGDlBnDfw